Ad to be analyzed: https://www.youtube.com/watch?v=lCsqABAQLjs
Questions: 1. What is the central purpose of the image? The purpose is to advertise Kmart shipping. 2. By what means does the artist achieve his or her purpose? Bad puns. Really bad puns. 3. Why does the image succeed or not succeed? It succeeds in the sense it is humorous. Alas Kmart is dead, so I cannot take advantage of this service. 1. What kind of angle is the picture or video taken from? It is taken from the side. 2. What kind of colors are used in the picture? Grays and subdued colors are used. 3. Outdoors or indoors? The ad is set indoors 4. How many people are in the visual argument? Who are they? How can you tell? There are several people, all KMart customers. I can tell because it's a KMart commercial. 5. What time of day? What season? Unknown; the commercial is set indoors. 6. Are there any words in the picture? If so, what do they say? Several words are said, mostly vulgar puns around the word "ship." 7. How close together or fall apart are the objects or people in the picture? They are scattered around a KMart store. 8. Are there any symbols visible? The Kmart logo is visible. 9. How do I feel as I look at the visual argument? How does the creator want me to feel? I am amused, as the creator wants me to be. 10. Are the objects/people in the visual argument familiar to you? No, they are not. Analysis: This ad, in a way, is crude. It makes use of the word "ship" and makes it deliberately sound like the much more vulgar "shit" over and over and over. It is a risky move for something that is being aired during daytime television, especially with a child involved in the shenanigans. That said, the only record I currently have of this commercial's reception is Youtube comments, which go as follows: "kmart is playing a dangerous game" "I just shipped my toilet" "Should have ended "Are you shipping me?!" "No."" "I can't wait to ship my pants dad" "Achievement hunter brought me here" "I just shipped my pants laughing out loud." "Shipped right out of business" At the very least, the commercial was a hit with the Internet. Too bad KMart went out of business. Honorable Mentions: https://www.youtube.com/watch?v=f_SwD7RveNE https://www.youtube.com/watch?v=YpKtzumUmmA https://www.youtube.com/watch?v=fxVH5sKUlPg https://www.youtube.com/watch?v=-9Yec76fK3E https://www.youtube.com/watch?v=vZmdVglQs-Y
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AuthorYou'll find lots of fantasy, sci-fi, video games, and animation here. Especially Pokemon which is somehow all of these things. Archives
May 2019
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